Clarity before commitment

Put your brand
on the map.

Whether you are franchising a brand or opening your next location, we bring the market study, the right partner and the right lease together, so proven concepts become open, profitable doors.

I'm a Franchisor I'm a Franchisee

Tenant-side · Site selection

From target market to open for business.

Brands we have advised

We de–risk the road to opening day.

Franchisors and franchisees stall at different stages. We build the plan around the stage you are actually in.

  1. 01

    Readiness

    Most franchise trouble starts quietly: fees no one modeled, systems only the founder understands. Optegra finds the gaps before the FDD is drafted.

  2. 02

    Location

    Rent is a ten-year decision. We study the trade area, demand and co-tenancy so the site supports the numbers, not the other way around.

  3. 03

    Partnership

    The right operator protects the brand. We screen and match franchisees to concepts against a clear profile, so both sides sign with confidence.

  4. 04

    Longevity

    The best location is the one still open in year ten. We plan the rollout, the capital and the lease terms to keep doors open longer.

Two perspectives. One stronger outcome.

We manage both sides.

Grow the brand.

We help franchisors build expansion strategies, attract qualified partners and enter new markets with confidence.

For Franchisors

Open the location.

We guide franchisees and operators to find, evaluate and secure the right locations for long-term success.

For Franchisees

What we do

Proven concepts deserve
a clear path to open doors.

Optegra works where a working concept meets a new market. For brands we build the franchise and the rollout. For operators we find the opportunity, the site and the lease. Either way, we move it toward opening day.

Bring us your concept
Evening view of a bakery storefront with outdoor seating
Different starting points with one shared challenge: turning a concept that works into locations that work, market after market.

Our services

Four services.
One outcome: open doors.

An integrated approach across strategy, real estate and finance to move your brand from opportunity to opening.

  • 01

    Franchise
    Development

    Strategy, structure and FDD coordination to grow your brand through franchising.

    →
  • 02

    Franchise
    Brokerage

    Advisory and representation to connect qualified franchisees with the right brands and opportunities.

    →
  • 03

    Commercial
    Site Selection

    Market studies, trade area evaluation and tenant-side representation to secure winning locations.

    →
  • 04

    Business Plans
    & Financial Models

    Actionable financial models and expansion plans for smarter decisions and bank-ready funding.

    →

The problem

Good concepts
still stall.

A great concept doesn’t guarantee a great location, and a great franchise doesn’t recruit itself. Both sides stall for the same reasons.

5.7%

U.S. shopping-center vacancy at the end of 2025. Good space is scarce, and the wrong lease is expensive for years.

Source: Cushman & Wakefield, U.S. Shopping Center MarketBeat, Q4 2025

The concept can be right (very right)
but the expansion can still stall.

  1. 01The economics aren’t proven
  2. 02The franchise structure is unclear
  3. 03The right franchisee or brand isn’t found
  4. 04The site doesn’t support the rent

  • 10.2M SF

    New U.S. retail supply delivered in 2025, a historic low.

    Source: Cushman & Wakefield, Q4 2025

  • 16.4%

    E-commerce share of U.S. retail sales in Q3 2025. Physical sites must earn their rent.

    Source: U.S. Census Bureau, Q3 2025

  • $1.55T

    Projected U.S. restaurant industry sales in 2026.

    Source: National Restaurant Association, 2026

  • 23

    Disclosure items in every FDD, with at least 14 days before a franchisee can sign.

    Source: FTC Franchise Rule, 16 CFR 436

The process

Franchise expansion, done the clearer way.

From first call to opening day, every expansion moves through the same three steps.

  1. Studied

    Get a market study built on real trade-area data, demand drivers and competition for your concept.

  2. Matched

    The right franchisee, the right site and the right terms, sourced through our network and negotiated tenant-side.

  3. Opened

    Lease signed, build-out managed and doors open, with every handoff to legal, design and construction confirmed.

Proven at home The work in between is where expansion happens Open in new markets

ConceptOpening

Experience behind

Different backgrounds,
one instinct: get it open.

Retail analysts, franchise brokers, business consultants and planners, working as one team from Dearborn, Michigan, with a network of operators, brokers and lenders behind us.

  • Ziyad Nasser
    01

    Ziyad Nasser

    CEO

    Retail Analyst · Business Consultant

  • Mused Mused
    02

    Mused Mused

    Business Consultant

    Franchise Broker · Retail Analyst

  • Mohammeh Mused
    03

    Mohammeh Mused

    Retail Analyst

    Market and site analysis

  • Jakub Kowalski
    04

    Jakub Kowalski

    Chief Digital Officer

    Digital, data and brand systems

  • Dragana Todorovska Janeva
    05

    Dragana Todorovska Janeva

    Business Planning Consultant

    Financial Models · Investor Materials

Sometimes that means advisory. Sometimes it means finding the operator, the site and the lender at the same time.

The concept changes, but the objective is always the same: the right people, the right site and numbers that hold up.

Operating partner network

When the expansion needs more, we bring the table with it.

One team for every step of your expansion. From Dearborn, Michigan, we bring in the franchise lawyers, commercial brokers, lenders, contractors and operators you need, with real estate handled alongside PDF Group of Companies.

Dirt to Disposition

One partner from site to opening

Map of the United States showing Optegra headquarters in Dearborn, Michigan, a client engagement in St. Petersburg, Florida, partner network regions and international brands entering the U.S. Alabama Arizona Arkansas California Colorado Connecticut Delaware Florida Georgia Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virginia Washington West Virginia Wisconsin Wyoming International brands entering the U.S. Dearborn, MI HEADQUARTERS St. Petersburg, FL Franchise business plan West Coast Texas Midwest Southeast East Coast
  • Optegra HQ, Dearborn, MI
  • Client engagements
  • Partner network regions

Indicative map. Points show headquarters, client engagements and partner network regions.

From the first site study to opening day, every specialist your expansion needs sits at one table.

How we work

One objective.
Different ways in.

Four services. Each one works alone, and they work best together.

Retail centre with storefront awnings under a clear blue sky
Tenant-side · Site selection Put your brand on the map.

  1. 01  /  For franchisors · Franchise development

    Build the franchise

    Readiness, unit economics and franchise fee modeling, FDD and legal coordination, and a sales launch built to recruit the right franchisees.

    Readiness review · Unit economics · Fee structure · FDD coordination · Sales launch

  2. 02  /  For both sides · Franchisee placement

    Match brands and operators

    An Ideal Franchisee Profile, a visible vetting standard and a qualification pipeline, so brands meet operators who can actually open and run the unit.

    Ideal Franchisee Profile · Vetting standard · Qualification pipeline · Introductions

  3. 03  /  For both sides · Site selection + tenant rep

    Secure the right location

    Market studies, tenant representation and execution management, from target market to signed lease and a clean handoff to legal, design and construction.

    Trade area · Competitive map · Site scorecard · LOI + negotiation · Risk register

  4. 04  /  For franchisees · Business planning

    Prove the numbers and fund it

    A bank-ready business plan and financial model built for lenders, with plain-language FDD guidance and a clear path to SBA or bank approval.

    Business plan · Financial model · Lender package · SBA readiness

Map your expansion

Let us map your expansion.

Give us the basics. We’ll help frame the opportunity and the first moves.

2. Where is it today?
3. Which side are you on?
4. What do you need next?

The next decision should be clear

Put your brand
on the map.

Bring us the concept, the franchise system or the opportunity. We’ll identify what matters, who should be at the table and how to move it toward opening day.

Start a conversation

Whatever side of the franchise deal you are on, the next decision should be clear:

  • From a single restaurant to a franchise system.
  • From an overseas brand to its first U.S. location.
  • From first-time buyer to confident operator.
  • Across Michigan, the U.S. and international markets.