For franchisors

Grow the brand.
Open the units.

Whether you are franchising for the first time, stuck at ten units or bringing a brand into the U.S., we build the whole commercial structure behind the expansion: readiness, economics, operators and sites.

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01Ready to franchise 02Stuck mid-growth 03Entering the U.S. 04The roadmap

Where you are today

Three starting points.
One commercial structure.

Pick the one that sounds like you. Each comes with the five questions we hear first, and how we answer them.

Owner, CEO or managing partner of a proven restaurant, retail or service concept with one or several successful locations.

The business works. I think franchising is the next stage, but I don’t know what has to happen first.
  1. 01

    Is my business actually franchisable?

    How we answer it

    A franchise readiness assessment that tests profitability, repeatability, demand and scalability.

    The worry

    Spending $20K to $100K+ building a franchise system that fails.

  2. 02

    I don’t understand the FDD process.

    How we answer it

    A clear roadmap: concept, economics, FDD and legal coordination, then the sales launch.

    The worry

    Legal mistakes, delays and doing things in the wrong order.

  3. 03

    What should my fees and royalties be?

    How we answer it

    Unit economics and franchise fee modeling, treated as a real discipline.

    The worry

    Pricing that kills unit profitability or makes the franchise unattractive.

  4. 04

    How will I find franchisees?

    How we answer it

    Franchisee recruitment and placement, with a qualification pipeline behind it.

    The worry

    Building an FDD and then selling zero franchises.

  5. 05

    Can other people run my concept?

    How we answer it

    Standardized site, financial and operating requirements that make the concept teachable.

    The worry

    The business only works because the founder is in it every day.

Our promise

You don’t need to figure out franchising one piece at a time. Optegra builds the whole commercial structure behind your expansion, from readiness to placement to unit economics.

Assess my franchise readiness

The roadmap

From one location
to a franchise system.

Six stages, in the order that avoids expensive rework. Start at whichever one you are actually in.

  1. 01

    Readiness

    Profitability, repeatability, demand and scalability, tested before money is spent.

  2. 02

    Economics

    Unit economics, franchise fees and royalties modeled so both sides stay profitable.

  3. 03

    Structure

    FDD and legal coordination with your franchise counsel, in the right order.

  4. 04

    Recruitment

    An ideal franchisee profile and a qualification pipeline that converts.

  5. 05

    Territories & sites

    Market prioritization, territory planning and a site search that ends in a signed lease.

  6. 06

    Opening

    A coordinated opening process, then the same playbook for the next market.

Why brands work with Optegra

Growth doesn’t stop at selling the franchise.

01

Both sides of the deal.

We work with franchisees and operators too, so we know what a qualified buyer looks for before they sign.

02

Sites secured, not just scored.

Site analysis is backed by commercial real estate execution through to the lease.

03

One table, start to finish.

Franchise lawyers, brokers, lenders, contractors and operators, brought in when the expansion needs them.

Services for franchisors

Each one works alone.
They work best together.

See all services

The next decision should be clear

Put your brand
on the map.

Tell us where the brand is today. We’ll identify what matters, who should be at the table and the first moves toward the next opening.

Start a conversation

Wherever your brand is starting from:

  • From a single restaurant to a franchise system.
  • From a slow pipeline to qualified, signed operators.
  • From an overseas brand to its first U.S. location.
  • Across Michigan, the U.S. and international markets.